In the west of London is one of the capitals favourite suburbs for families and homes is Shepherd’s Bush in the W12 postcode. Popular for its Victorian-style houses the location has become a bit eclectic with its mix of neighbourhoods, theatres and music venues including the O2 Shepherd’s Bush Empire and the London College of Fashion.
Shepherd’s Bush along with the adjacent White City in the Borough of Hammersmith and Fulham are preparing for new property developments that will increase its popularity for residents and workers.
One of the newest developments is the regeneration at the Westfield London shopping mall. The £8 billion project will include a new John Lewis store, 70 new retail shops and restaurants. An additional 1,500 new homes will be at the White City Living development.
ES Home reports another large project is the regeneration of the former BBC Television Centre known as the ‘doughnut’ building is undergoing a regeneration development by Stanhope. Once finished the property will have 950 flats with 142 as affordable with offices,bars and restaurants. A private members only pool and a Soho House-run hotel will complete the development.
A February release of 48 AHMM designed one- and two-bedroom flats with views of Hammersmith Park with starting prices at £750,000. The Hammersmith and Fulham Council has plans for selling the affordable units at a 20% discount for first-buyers.
The converted building has other units, known as ‘Helios’ flats in the round building priced from £750,000 for a one-bedroom home, £950,000 for a two-bedroom and a three-bedroom asking 1.4 million. One penthouse was asking £7 million which was the most expensive unit available.
On Wood Lane in White City is the five acre development of St. James with 1,400 units featuring one, two and three bedroom floor plans. It is located adjacent to the Westfield London Mall.
For renters the Shepherd’s Bush market one-bedroom flats for an average of £1,500 per month near the Westfield shopping centre and a Victorian conversion with a three double bedroom-flat at £750 per room.
Currently getting planning permission is a new hotel The Hoxton to be developed to the west side of Shepherd’s Bush Green. The 214-room development will be on the site of the 1950’s Threshold & Union office building. Features will include the Apartment events space for cultural programmes along with a bar and restaurant. In its application to the Hammersmith & Fulham Council the owner Ennismore described Shepher’s Bush as: “...a particularly attractive neighbourhood for this model of community-focused Hoxton hotel”.
Ennismore hotels has two other hotels in London at Shoreditch and Holborn.
German budget supermarket chain Lidl is seeking council planning permission to move into the 1-2 ground floor units at the West 12 shopping centre on the south side of Shepherd's Bush Green. The previous tenant was Morrison’s who vacated the premises in November 2016.
Approval by the council seems to be on track to be guaranteed reportedly saying Lidl is "...poised to announce it be will the anchor retailer in the shopping centre".
Many residents and investors are more likely to stay for longer periods in their home thanks to the schools as well as the family friendly atmosphere.
What makes the Shepherd’s Bush location popular is transport being served by the Central Line and Hammersmith & City tube lines in Zone 2. By Road is the M3, M4, A40 and M40.